Tag: Facebook

  • Platform Personalities: Community vs. Visual Discovery

    Platform Personalities: Community vs. Visual Discovery

    In this lesson, you’ll explore how Facebook and Instagram each play a unique role in your marketing strategy. We’ll look at how Facebook functions as a community hub — great for conversations, storytelling, and customer interaction — while Instagram acts as a visual discovery engine that thrives on trends and inspiration. You’ll learn how user…

  • Who’s On Facebook vs. Instagram?

    Who’s On Facebook vs. Instagram?

    Let’s talk about audiences. Small business owners in Florida often wonder where their customers are hanging out online – Facebook or Instagram? Understanding the demographic makeup of each platform is key to focusing your marketing efforts.